Robin J. Allison

QUALIFICATION: -

During my employment with Sony Corporation I was sent on a number of intensive marketing courses held at the Institute of Marketing near Marlow in Buckinghamshire.

Each course took into account both the practical and theoretical aspects of marketing industrial products in a competitive marketplace.  The course both exstensive and demanding included: -
 

1. rules for marketing
2. identifying the market
3. creating market opportunities
4. estimating market size
5. estimating market demand
6. creating budgets
7. creating market plans
8. product strengths and weaknesses
9. cash cows
10. market dogs
11. rising stars
12. motivation and rewards

The course also included a number of workshops where product strategy and marketing plans were put together over a number of days and then present to the class, course director and his peers.

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Changes last made on: Thu Dec 18 09:48:42 GMT,1997